From Globalization to Socialization
How can airlines increase load factors and revenues through social media?
The advent of technology has significantly reduced time, distance and barriers to communication. Technology and social media combined with innovation has provided impetus to global businesses. Dell made US $6.5 million through Twitter, Sony made US$ 1.5 million, and likewise various corporates made millions of dollars through social media platforms.
Airlines have recorded significant increase in their revenues through use of various social media platforms. Case in point - WestJet made over $1.3 million in new bookings via social media.
This IMPACT article provides an in-depth analysis of how airlines can increase load factors and revenues through social media.
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